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Breeding better strawberries

Healthy and tasty, for you to enjoy all year round
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Latest news

  • Flynt, a late variety for the retail channel

    1 August 2026
    Flevo Berry is proud to introduce Flynt, the advanced late June-bearing strawberry variety developed as the premium successor to Faith. Perfectly timed in the harvest calendar, Flynt provides growers with outstanding fruit quality tailored specifically to meet the high standards of modern retail programmes.

  • Premium introductions

    6 September 2025
    Following their successful launch in the summer of 2025, various plant types of our two latest premium strawberry varieties—Fardao and Finette—are now available for growers. Developed specifically for high-end retail programmes and discerning farm-gate sales, both varieties stand out for their consistently high Brix levels, exceptional fruit presentation, and superb eating quality.

  • Breeding rights granted for Florice

    6 June 2025
    In May 2025, we were informed that the plant breeders’ rights for Florice has been granted in the European Union. Besides the EU the breeding rights an/or plant patents are also granted in Switzerland, Norway and the United States. Applications in Australia and Canada are ongoing.

  • Falco approved by cvpo

    10 April 2023
    Although the variety Falco is already commercially available since 2018 the breeding rights were still not officially granted to Flevo Berry. We are happy to announce that early April the Community Plant Variety Office (CVPO) granted the right and Falco can now officially be marketed without the VGS status (“voorlopige gezondheidsstatus”).

  • Florice a brand new variety with memorable taste

    5 November 2022
    If taste is what you are looking for, you should try Flevo Berry’s brand new Florice. A nice shiny strawberry with a distinct shape and excellent taste and flavour.

  • Falco firm and tasteful during summer

    15 August 2022
    Last year was an excellent Falco year, a junebearer from the Flevo Berry breeding program. Only a few varieties can stand warm and dry summers and Falco is surely one of them.
All news

Our search for strong strawberry varieties

We breed better strawberries. Not just varieties with excellent fruit full of taste and flavour. Our goal is to enable sustainable strawberry cultivation by introducing strong varieties. Varieties which are low in maintenance, less vulnerable for diseases, easier to pick and that can be grown using only biological plant protection. Whether you grow your strawberries the old fashion way in open fields or in a high tech vertical farm we have a variety suitable for your way of working.

Propagation & Sales

We focus on breeding whilst our partners focus on plant propagation and strawberry production. Within Europe we have partnerships with several well-known professional propagators. Looking for someone who supplies plants in your region? Check our propagation & sales partners.

Research & Development

Strawberry breeding is all about selecting and trialing. Annually we cultivate over 50 thousand seedlings. Only a few will make it to introduction. The whole process takes 8 to 10 years of research. This research is not only done by ourselves. We cherish our partnerships with several leading research institutions and trial sites.

Latest events

  • Expo-SE 2026

    18 November 2026
    Karlsruhe (Germany)
    Event website

  • Dutch Strawberry Day

    7 January 2027
    ‘s-Hertogenbosch (The Netherlands)
    Event website

  • Delphy International Soft Fruit Conference

    8 January 2027
    ‘s-Hertogenbosch
    Event website
All events